The League of Conservation Voters, an environmental advocacy, launched a $2.2 million advertising campaign to thank Democratic supporters of the inflation bill Climate Action Campaign plans digital ads thanking 24 lawmakers who voted for the bill. The Democratic National Committee is also focusing an ad campaign on Black, Latino and Asian voters. 'PRO-POLLUTER' ADSīuilding Back Together, a non-profit run by former Biden campaign advisers, is rolling out a $1 million television, digital and radio ads plan around the bill that will emphasize Black and Latino voters in particular, executive director Danielle Melfi said. "Every single Democrat who's running for Congress is going to run ads on this and talk about this," said Anne Shoup, a spokesperson for Protect Our Care, a healthcare advocacy group targeting Republicans who oppose the inflation bill. read moreīut Democrats say they're not seeing blistering voter opposition to the inflation bill, compared to Obamacare in 2010, which ushered in a Republican landslide. Republicans say the Democrats' strategy is delusional given Biden's poll numbers and predictions that the inflation bill will have only modest short-term impact on prices. Most forecasters give Republicans a strong chance of taking the House and see the Senate as up for grabs. Both chambers are narrowly controlled by Democrats, and traditionally midterms favor the party not in the White House. read moreĪll 435 House seats and a third of the 100-member Senate are up for grabs in November. Only 40% of Americans approve of Biden's performance, according to a Reuters/Ipsos opinion poll completed last Tuesday. Six in ten voters either have never heard of the latest bill or know next to nothing about it, according to a Reuters/Ipsos poll conducted earlier this month. Polling and forecasts are not on their side. "This is as strong an August environment for an incumbent president and his party as you can imagine in terms of getting things done and the momentum shifting," said senior Biden adviser Steve Ricchetti. Outside campaigns will be bolstered by Democratic Party spending and 35 trips to 23 states by Biden and his Cabinet through the end of August to tout the bill. While funding for outside groups is opaque, top party contributors include several billionaires, such as hedge fund creator David Shaw, LinkedIn founder Reid Hoffman and venture capitalist John Doerr, federal filings show. The Democratic Party has already spent $535 million in ads for the general election, while Republicans have spent $423 million, AdImpact research showed last month. "This law that we're about to sign delivers on a promise that Washington's made for decades to the American people," Biden said. Still, Biden advisers are increasingly optimistic voters will punish Republicans for opposing the inflation bill, which Biden signed on Tuesday, and for their party's attacks on abortion rights. It hit 40-year highs under Biden and voters say the economy is their top concern. Midterms are difficult for the party holding power even in normal years, but through history inflation has been especially damaging for incumbents.
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