Unfortunately, sending an email to such addresses is seen as spam and sent to the spam folder. When senders harvest email addresses from websites, they can accidentally add traps to their contact list. Many spam trap managers hide their spam trap addresses on websites, so only scraping tools can capture them. Read more: Spam Traps 101: from Nightmare to Opportunity The type and age of a spam trap often influence the severity of verdicts placed on senders who triggered the spam trap. When a mailbox provider sees spam trap hits, they question that sender’s list quality and may take measures such as flagging the sender’s IP addresses, temporarily or permanently blocking the sender’s email, and funneling that sender’s email into the spam folder. Spam traps are email addresses that don’t belong to active users and are created and used by mailbox providers, anti-spam organizations, and blacklist administrators to identify spammers and senders using poor list management practices. Ideally, you should keep your bounce rate below 2% to achieve a high inbox placement. Mailbox providers ask senders to reduce bounced emails and maintain low hard bounce rates because it shows that you practice email list management best practices.īounce rates above 10% will likely cause email deliverability issues. Messaging invalid email addresses or bounced email addresses from purchased or harvested email lists is likely to generate a high hard bounce rate. Aside from the email address not existing, the mailbox provider could have deleted it, or the user may have abandoned it. You have no idea where those addresses originated, whether they are correctly formatted and valid, or whether they even exist. You can’t always trust the quality of a purchased list. Learn More: Anti-Spam Regulations 2020: Do You Comply? 3) Do Not Send to Hard Bounce Addresses We suggest that you only send personalized emails to subscribers who have opted in to your marketing list. Needless to say, sending an email marketing campaign to recipients who haven’t given you explicit permission to be opted-in is illegal in many countries and violates the CAN-SPAM Act. This can also lead to your IP address being blacklisted, making it more difficult for future email campaigns to reach people who want to hear from you. Spam reports reduce your sender reputation and cause mailbox providers to start filtering your emails into their spam folders. If your new subscribers don’t know who you are or never subscribed to receive your email marketing, your emails could look like spam to them.
However, acquiring unengaged subscribers and invalid email addresses with such practices can negatively impact your email marketing efforts and may result in the following consequences: Here are 5 list management practices you should avoid when building your “ideal” list of email subscribers:īuying or scraping email addresses from public sources appears to be the simplest and quickest method to build your email database. Email service providers monitor the email addresses you are sending emails to and will filter or block your messages if a poor list quality is identified. It’s important that you try to aim for your “ideal” list since email deliverability is significantly impacted by the quality of your email list. Unfortunately, not everyone follows email list management best practices. Ideally, your mailing lists should exclusively contain email subscribers who are actively engaged with your brand and are excited to receive your messages every day.
5 Things to Avoid when Building Your Email List Best Practices for Email Management To avoid this mistake, we have gathered the best list management practices that you should follow to grow a clean and healthy list of high-quality contacts. When it comes to email list building, many email marketers are so preoccupied with increasing their list size that they pay little attention to the quality of the leads they receive. It can be hard to overestimate the importance of maintaining a healthy, clean, and relevant email list in digital marketing. Email list management is one of the most important aspects of a successful email marketing strategy.
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